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Our mission is reversing the traditional rules of style and hair care with contemporary products and supporting hairstylists in a new creative, unconventional and irreverent stylistic path.

We strongly believe in freedom of expression, experimentation and unconventionality.

There are no rules for style, only multiple exceptions to dare and express all the different facets of your personality. We believe in uniqueness, in the unconventional, in the exception to the rule.

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img_the_ab_style_1-1

Our mission is reversing the traditional rules of style and hair care with contemporary products and supporting hairstylists in a new creative, unconventional and irreverent stylistic path.

img_the_ab_style_1-2

We strongly believe in freedom of expression, experimentation and unconventionality.

There are no rules for style, only multiple exceptions to dare and express all the different facets of your personality. We believe in uniqueness, in the unconventional, in the exception to the rule.

We promote every kind of freedom and our products support the research and the utmost expression of your personality, outside the standards of beauty. We support originality, what’s provokingly new, experimentation that helps set new models to bring out your rebellious spirit.