Inject curls with a new lease of life, giving waves elasticity and tone: Pure Curl treatment for taming rebellious locks and enhancing curly hair.

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Pure Curl - Shampoo for Naturally Curly or Permed Hair

Pure Curl – Detangling Shampoo

Pure Curl shampoo has been specifically designed for gently cleansing and caring for naturally curly, wavy or permed hair. The Pure Curl treatment revives curls, thanks the synergy provided by moulding agents, which define the hair’s spiral form, at the same time making it soft and nourished, guaranteeing moisturisation, protection and shine.

1000 ml size

Pure Curl - Shampoo for Naturally Curly or Permed Hair

Pure Curl – Detangling Shampoo

Pure Curl shampoo has been specifically designed for gently cleansing and caring for naturally curly, wavy or permed hair. The Pure Curl treatment revives curls, thanks the synergy provided by moulding agents, which define the hair’s spiral form, at the same time making it soft and nourished, guaranteeing moisturisation, protection and shine.

300 ml size

Ab Style | Pure Curl – Mask for curly and wavy hair

Pure Curl – Detangling Mask

An absolute must-try if you have curly or wavy hair. Pure Curl Mask has a specially designed formula to respond to the natural shape of curls that tend to flatten and dry out. The perfect ally for natural or permed hair, as it restores, nourishes and redefines curls, helping to strengthen the capillary fibre, rendering the hair more elastic. The results? Volume Control, detangling action and longer-lasting volume and control of your curls. Enriched with Sage extract.

Size 500 ml

Pure Curl - Cream for Naturally Curly or Permed Hair

Pure Curl – Detangling Cream

Pure Curl cream for naturally curly or permed hair is ideal for intensely nourishing hair, offering a unique moisturising and conditioning action that makes it an essential product for improving the definition of curls and accentuating natural waves. Its formula, which is rich in active ingredients, gives hair elasticity and strength. Leave-in formula.

200 ml tube