{"id":5160,"date":"2025-11-12T09:43:24","date_gmt":"2025-11-12T08:43:24","guid":{"rendered":"https:\/\/abstyleitalia.it\/?post_type=product&#038;p=5160"},"modified":"2025-11-12T09:43:37","modified_gmt":"2025-11-12T08:43:37","slug":"fresh-it-gentle-pre-shampoo-primer","status":"publish","type":"product","link":"https:\/\/abstyleitalia.it\/en\/products\/treatments-en\/treit-en\/fresh-it-gentle-pre-shampoo-primer\/","title":{"rendered":"Fresh It \u2013 Gentle Pre-Shampoo Primer"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enriched with Tea Tree Essential Oil: purifying and refreshing for a scalp that can breathe again.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removes impurities and invisible buildup that shampoo alone cannot eliminate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives an immediate feeling of lightness and freshness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A fundamental first step to amplify the benefits of the following treatments in the Pure and Nectar Oil lines.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Smog, sebum, product buildup: invisible enemies that suffocate the scalp and dull the hair. <strong>Fresh It<\/strong> is the immediate answer. A gentle yet powerful pre-shampoo primer that frees the scalp and gives hair renewed energy and vitality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">150 ml<\/span><\/p>\n","protected":false},"featured_media":5163,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[256,257,258,259,260,261,262,264,242],"product_tag":[],"class_list":{"0":"post-5160","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-nectar-oil-en","7":"product_cat-pure-color-en","8":"product_cat-pure-curl-en","9":"product_cat-pure-intensive-en","10":"product_cat-pure-liss-en","11":"product_cat-pure-nutri-en","12":"product_cat-pure-remove-en","13":"product_cat-silver-en","14":"product_cat-treit-en","15":"description-off","17":"first","18":"instock","19":"shipping-taxable","20":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fresh It \u2013 Gentle Pre-Shampoo Primer<\/title>\n<meta name=\"description\" content=\"Fresh It is the immediate answer. 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